What does Twitter advertising cost?

If you are thinking of using the Twitter advertising platform for your business then the first thing you need to do is figure out what your purpose for advertising is going to be? Are you trying to increase traffic to your website? Are you trying to grow your Twitter followers? Are you looking for leads? Once you figure out who you are trying to reach and your purpose for reaching out to them you need to figure out how much money you want to spend on reaching that goal.

One thing I love about advertising on Twitter is the fact that you do not pay for broad reach, what I mean by broad reach is if I promote a Tweet using Twitter’s Promoted Tweets advertising tool I only pay if someone interacts with me through my Promoted Tweet. If someone who does not follow me but gets my Promoted Tweet in their timeline and interacts with the Tweet by doing any of the following:

• Retweets
• Favors
• Replies
• Clicks the link in the Promoted Tweet

If any of the above happens then you pay for that Tweet Engagement. What you do not pay for is if that person Retweets your Promoted Tweet and someone who follows that person interacts with that Retweeted Tweet by doing any of the following above to the Retweet, then you do not pay. In other words you only pay if the interaction is with your own Promoted Tweet that appears on your profile.

Twitter is essentially giving you free advertising even though you paid for that first Promoted Tweet, once that Tweet starts to spider web out across the Twitter-verse you are not paying unless the individuals are interacting with your actual Promoted Tweet, you do not pay for the reach of your Promoted Tweet in other words.

Twitter offers a powerful advertising tool and I do not think you will find any other social network advertising platform that offers such a great way to advertise and reach a broad audience without having to come out of your own pocket.

For more info about Twitter Ads check out the Twitter Ads Support page.

Also, be sure to check out the Twitter Small Business Blog or you can search on Twitter for the [#SmallGoesBig](https://twitter.com/search?q=%23SmallGoesBig&src=typd) hashtag to see how other small businesses are using Twitter to promote their brand.